THE 2017 CERVÉLO BELGIAN WAFFLE RIDE HITS NORTH SD COUNTY ON SUNDAY, MAY
21 — SIXTH EDITION FEATURES 132 MILES OF MULTI-SURFACE SUFFERING, 13,000
FEET OF CLIMBING & THE BIGGEST SAN DIEGO CYCLING PARTY WITH SATURDAY &
SUNDAY BWR EXPO AND AMGEN TOUR OF CALIFORNIA VIEWING PARTY
SAN MARCOS, CA— (May 19, 2017) — More than 1,200 riders are expected to
endure the sixth edition of the Cervélo Belgian Waffle Ride (BWR) pedaling
perversity, suffering and celebration on May 21. Created as an extremely
challenging cycling event in the spirit of the great one-day spring
classics of Belgium, the BWR’s 132-mile cycling route challenges riders
with road, gravel and dirt, combined with 13,000 feet of undulating
climbing through the unrelenting hills of north San Diego County. There’s
also the shorter and only half as painful Belgian Wafer Ride (71 miles),
as well as the expanded BWR Expo, hosted by The Lost Abbey Brewery in San
Marcos, Calif. at 155 Mata Way in San Marcos, Calif. The famous BWR Rider
Breakfast beings at 5:00 a.m. on Sunday, May 21, featuring large amounts
of Belgian waffles, followed by the BWR Race start beginning at 7:00 a.m.
This year’s fete marks the largest cycling extravaganza in Cervélo Belgian
Waffle Ride history with the deepest field ever of professional riders in
town for the Tour of California, as well as Olympians; World, National and
State champions; professional and amateur cyclists; and surf, motocross
and bike industry luminaries to a weekend unlike any other. The majority
of the competitors take on the ride using modified road bikes or endurance
road bikes like one of the coveted Cervélo C Series, but it’s not uncommon
to see a cyclo-cross bike, mountain bike or even a regular road bike.
Registered Cervélo Belgian Waffle and Wafer Riders will help support the
event’s cause, the Challenged Athletes Foundation® (CAF), whose mission is
to provide opportunities and support to people with physical challenges so
they can pursue active lifestyles through physical fitness and competitive
athletics. There will be two CAF riders, Willie Stewart and André Szucs
doing the BWR this year, and will be available for interviews. This year’s
BWR features Team Jelly Belly (a local team) pro riders, who are now
competing in the Amgen Tour of California, included Taylor Shelden,
Serghei Tvetcov and Joshua Barry (last year’s BWR winner), also Travis
McCabe of the UnitedHealthcare team. This year the pro riders are calling
the BWR “Stage 8” due to the race happening the day after the Tour of
California’s final State 7 finish on Saturday in Pasadena.
Similar to previous occasions, but this year bigger and better than ever —
the festivities begin a day before the ride with the BWR Expo, on Sat.,
May 20 from 10:00 a.m. to 6:00 p.m. at The Lost Abbey brewery, 155 Mata
Way in San Marcos, CA. Open to the public, the Expo will be the largest
cycling party in all of San Diego, featuring the Amgen Tour of California
Stage 7 viewing party on the gigantic screens; a cycling extravaganza with
more than 60 vendors and lifestyle booths, massive beer garden, and tons
of fun, games and activities for the entire family. There will a variety
of craft beers created to reflect the monastic brewing traditions of
Belgium, and plenty of food and drinks for all to enjoy.
Details on the Cervélo BWR Weekend Events and Race Start:
• On May 20, one-day prior to the event, The Lost Abbey hosted BWR Expo
runs from 10:00 am to 6:00 pm and on Sunday, 5:00 am until the end of the
event’s ceremonies. Riders must pick-up their entry packets during Expo
hours Saturday (and enjoy the massive fête). The Expo will remain open on
Sunday throughout the duration of the event until the beers, jeers and
awards are distributed for heroic efforts and lack-thereof.
• Race day events kick-off at The Lost Abbey at 5:00 am on Sunday, May 21,
with a catered breakfast for the participants from Gear Grinder Grill,
replete with fuel-sized portions of authentic Belgian waffles, coffee,
eggs and bacon, because everything goes better with bacon.
• The BWR pain and suffering will commence on Sunday, May 21 at 7:00 a.m.
and will feature three waves, plus the Wafer Ride, which will begin after
the BWR waves. This year a team competition has been added to the event,
where there will be three categories: Male, Female and Co-Ed. Teams of 5
or more will compete with the top-5 riders of each team combining their
times for one finishing time.
• Returning sponsors include Cervélo, Lost Abbey, Hutchinson, GQ-6, CLIF
BAR, Wend Wax Works, Source Endurance, Shimano and Kawasaki, with NYTRO as
the new official Bike Shop and JL VELO as the official Apparel Partner.