CARLSBAD, Calif.—SPY®, a leader in performance eyewear known for its patent-pending Happy Lens™ technology, is happy to announce their entre into the world of cyclocross with the SPYclocross Series. The brand behind the world famous SPY Belgian Waffle Ride (BWR), SPY will promote five SoCal cyclocross events over seven days spread throughout Southern California.
“I’m both personally and professionally excited to be bringing a new cyclocross series to Southern California,” says Michael Marckx, SPY president and CEO. “As a cat 1 racer who is particularly happy in the dirt, I am excited SPY can be the conduit for this new collection of stellar events to unite under one banner, which will be the only series working with USA Cycling to allow SoCal ‘cross racers the opportunity to race for points towards National rankings and upgrades. Cyclocross is a fun and irreverent sport, yet it’s accessible to a wide range of riders. It’s really the perfect platform for SPY to deliver its HTFU (happy the funk up) approach to life. Also, our series will co-exist with the long standing Prestige Series, so riders will have many opportunities to race throughout the fall and winter.”
With a Happy disrespect for the usual way of looking at life (and racing bikes), the SPYclocross Series will embody SPY’s irreverent attitude and put happy smiles on faces with a series of unexpected antics and unusual courses. All races in the series will be USA Cycling sanctioned, therefore allowing racers to qualify for category upgrades and points towards National Championships rankings. Additionally, the Southern California/Nevada Cycling Association (SCNCA) will provide a SoCal Cup cash prize to be awarded at the end of the series to various categories.
“We have watched the rapid growth of cyclocross in SoCal and decided the time was right to introduce the SoCal Cup Cyclocross Series,” says Eric Smith, president of the SCNCA. “The SoCal Cup for our road events has helped to fuel the growth of road racing in SoCal and Southern Nevada, and we expect the same to happen with cyclocross. The series will not only offer some very solid races, but all of the races will provide upgrade points and the valuable seeding points used to secure better starting positions in UCI and USA Cycling Championships. We are excited to be partnering with SPY on this series.”
Series-wide sponsorship opportunities are available. Please contact Zach Sellers at email@example.com if you’re interested in partnering with SPY and exposing your brand to the fastest growing segment of the sport of cycling. Additional details on each event will be posted as they become available.
For more information about SPY’s cycling, multisport and endurance sports goings-on, log-on at www.facebook.com/spyperformance. For info about SPY products, athletes and events, log-on at www.spyoptic.com and www.facebook.com/spyoptic.
SPYCLOCROSS SERIES CALENDAR
DATE EVENT LOCATION
September 20 SPYclocross Lake Hodges/Rancho Bernardo
October 12 Velocity Cross Chino
November 9 Udo Cross – State Championships Lake Hodges
November 15 and 16 SLO Cross San Luis Obispo
December 6 SCNCA Cup Finals Bakersfield
December 7 NoCal/SoCal Showdown Bakersfield
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About SPY Inc.:
SPY® sponsors some of the nation’s most important cycling competitions and series including the SPY Belgian Waffle Ride, Crusher in the Tushar, Chino Grinder, Red Trolley Criterium, Orange County Cycling Classic, Adrenaline Cycling Promotions and Quick n Dirty MTB events. The brand sponsors the world’s most inspiring athletes, including 3-time U.S. Pro Cyclo-cross National Champion Jonathan Page, former U.S. Pro Mountain Bike and U.S. Pro Cyclo-cross Champion Ryan Trebon and top U.S. Pro Cyclocross racer Nicole Duke; Mountain Bike World Champion Troy Brosnan; Ironman Champion Chris McDonald, and Half Iron and Olympic Distance athletes Ian Mikelson, Chris Foster, Bill Jones and Keith Butsko. Additionally, the brand sponsors denizens of professional, amateur and collegiate teams nationwide, including SPY GIANT RIDE p/b MRI, Lux Pro, BMW Development Team, SquadraSF, Big Orange, Swami’s Cycling, Limitless Cycling, Metromint Women’s Cycling, Monster Media, Bahati Racing Team, Real Deal Cycling, Skyflash Racing, Team Undiscovered Cycling, San Diego Bicycling Club, UCSD Cycling Team, G2 Racing, SDSU Cycling, Squadra Flying Tigers, Adrenaline Cycling and Crosshairs Cycling. The SPY brand was born in the early 1990s during the renaissance of domestic cycling in a hotbed of U.S. bike culture—San Diego, California. SPY’s founders raced bikes, motorcycles, and they surfed, of course. They rode a lot because, unless the waves were good, it’s what you did in So Cal. SPY is founded on the idea that you can be innovative, technical and all about victory, but not look like a fool. With unsurpassed quality, innovative designs and unmatched style, SPY’s anti-fogging frame technology, and oleophobic and hydrophobic lens coatings were born of this passion for riding. Today, SPY is led by an array of expert racers, including active elite racers and former world champions in a variety of pursuits, inspiring the brand to serve the needs of cycling culture. Whether you’re rocking our Performance Series Screw—winner of Road Bike Action’s “2012 Eyewear of the Year Award,”—innovative Cutter, uber sleek Daft, Omen Goggles, or our revolutionary Happy Lens™, we hope you’re stoked with what SPY is up to on the roads, trails and faces of cyclists worldwide. There’s more to come. It’s what we do.