STEPPING UP FOR EQUALITY IN WOMEN’S CYCLING
The SoCalCross Prestige Series is delighted to announce that Cardo Systems will now be a vital part of Elite Women’s cyclocross racing during the upcoming CXLA Weekend.
This event takes place December 1-2, 2012, at Los Angeles State Historic Park and features two days of professional cyclocross competition sanctioned by UCI, the world governing body for the sport of bicycle racing.
Cardo Systems has provided CXLA Weekend the backing it needs to ensure the Elite Women’s cash prize payout to the top five finishers is equal to that of the Elite Men’s purse.
Dorothy Wong, the SoCalCross Series promoter, is elated to have Cardo Systems become involved as a believer and supporter. “In speaking with Brenda Lyons from Cardo Systems, it quickly became apparent that this would be a great partnership,” Wong stated. “The SoCalCross mission is to increase participation of women and juniors in the sport of cyclocross and in cycling for recreation and transportation in general. This fits the concept of the BK-1 very well. It’s an amazing product and great tool for riders of all levels.”
The Cardo BK-1 is a bicycle specific product that revolutionizes the cycling experience with its advanced communication innovations and entertainment features. Suitable for all cyclists, its unique Bluetooth intercom conferencing feature allows cyclists to hold a conversation at a range of up to 500 meters.
According to Lyons, the Western States Brand Representative for Cardo Systems, “We want to be involved in helping people to become more comfortable on the bike, and by creating an easier way for riders to communicate while riding. We believe that riders will feel safer on the roads and trails when they have such an easy way to communicate with others. By supporting women’s cycling and the SoCalCross Prestige Series, we are supporting the growth of the sport and also showing that we are here to enhance the ride at all levels and in all disciplines.”