VeloVie Vitesse 400: A New Model for Performance and Value
Any time a young company shakes up old paradigms, while creating more options and better value for the general public, good things tend to follow. VeloVie is creating exactly those conditions for road cyclists by reorganizing the buying experience and parameters for road bike purchases. Now under new ownership, VeloVie is effectively redesigning the bike buying experience to fit modern conditions by producing carbon fiber road bikes in the same facilities as the big names but offering them direct to the consumer via their website at a fraction of the cost. How do they do this? By cutting out all of the middle entities that add a fee to the process. Makes sense, right? By removing warehouses, distributors, wholesalers, and bike shops from the buying chain, VeloVie can offer higher value at lower prices.