Pure Energy Cycling is proud to announce the launch of Fearless Femme presented by Pure Energy Cycling-Vie13, an elite women’s race team based out of Lambertville, NJ. Co-title sponsor, Vie13 Kustom Apparel, has united forces to support the endeavor with custom cycling kits and director sportif functions. Fearless Femme’s race charter is aimed directly at criterium events within the NCC (National Criterium Calendar) and USA Crits Calendar. While the team is new and consisting of less than 6 members, the assembly of racers may perhaps be the most experienced and decorated within the women’s field, including 2 current Criterium National Champions from 2 different countries!
With high-dollar sponsors reticent to invest in cycling and women’s cycling struggling for equality, the owners of Pure Energy Cycling and Vie13 Kustom Apparel brainstormed a simple plan to unite small business and private sponsors to “invest in the future of competitive cycling” with a grassroots and sustainable philosophy. Supporting a small number of quality riders, strategically selecting races, and providing real-time marketing metrics back to the sponsors ensures that both the racers and sponsors earn victories and visual presence that inspires a new interest in cycling, competing in cycling, or investing in cycling. “Our giving back is the asset we provide to the cycling community, fans and sponsors. Everyone wants to be part of positive energy – including us!” as articulated by Kacey Manderfield-Lloyd. [Read more…]